CEO’s Address

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CEO’s Address

Macdonald Steel SA has been a key role player in the supply of steel, special steels and other related engineering products into the South African market for almost 50 years.
Established in 1970, the company has undergone numerous changes over the years but the core values have remained the same, which is to build long-lasting relationships with our customers by supplying the best quality products, on time and at the right price. We pride ourselves on the fact that we conduct our business with consideration for our clients, staff, the environment and the communities within which we operate.
We are a level 4 B-BBEE company who are striving for transformation and equity in the local steel industry through our commitment to skills development and training.
With well established offices in both Durban and Pietermaritzburg, our Johannesburg operation has recently relocated from Boksburg to the Industrial hub of Wadeville. This new location will open up a large number of new potential customers and will allow us to service our existing customer base more effectively. The 6000m2 factory is ideally located for us to have a larger impact on the industry.

The local steel industry has seen tough trading conditions over the past couple of years. This has mainly been due to weak domestic demand and low business confidence. The metals and engineering sector has contracted each successive year since 2013, with a cumulative contraction of 6% between 2013 and 2016. Although the market has seen a decline in demand, Macdonald Steel SA continues to show a huge amount of growth potential in all areas and sectors in the market. Our strong focus on long products for the construction, transport, power generation, light and heavy fabrication industries will be complimented by a range of hot rolled flat products, slit coil and blanks which allow us to offer a complete solution to our wide range of customers. Being a solution provider to the industry is what sets us apart from our opposition.

Since joining Macdonald Steel SA in July of 2017, the amount of potential within the business to grow and take market share has become clear. My over 23 years experience in the metals industry, gained through working for large manufacturing concerns as well as distributors, has shown me that companies need to adapt to the ever changing market environment. We need to be growing and learning in order to move forward. The vast amount of expertise within the organisation will stand us in good stead as we go forward with our vision for the company.

Our vision is to become the first choice solution and material supplier to all industries through our commitment to best quality, best price, best service while continually being aware of the interest of all stakeholders.